The New African Business Story Is Increasingly Regional
Entrepreneurs are looking beyond national markets as continental connections become stronger.
African businesses are increasingly thinking beyond their domestic markets.
Regional expansion can give companies access to larger customer bases while encouraging new partnerships between entrepreneurs in different countries.
Connectivity changes the equation
Digital communication, mobile payments and improving logistics are making it easier for businesses to explore opportunities outside their home countries.
The result could be a more interconnected African private sector over the coming decade.
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